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34% of Gen Z Is Learning Personal Finance From TikTok and YouTube, Survey Finds

September 15, 2021

Generation Z has grown up in an age of low commissions and high technology, which has greatly influenced how they invest and learn about money in general. This generation that is between 6-24 years old right now is trying to use what they grew up with — things like social media — to their advantage instead of just for fun. While previous generations might’ve relied on family, financial advisors or other sources to learn about money management, Gen Z appears to be modernizing personal finance education in a way that works for them.


To find out about Gen Z’s approach to personal finance, investing and more money issues, GOBankingRates commissioned a six-question study of 1,000 Americans ages 18 to 24. Here are some of the most interesting results from that survey.